The 90’s had some great commercials but for my time between shows, the best was the “Yo Quiero Taco Bell” chihuahua. This ad campaign put Taco Bell on the pop culture map. When you saw one of those bobble-head dogs on somebody’s dashboard you couldn’t help but utter the phrase. It was a way of making taco bell Mexican again as well. It had started as a quite vanilla company selling Mexican food. When it was acquired by Pepsico in the late 80’s, the authenticity of the brand waxed and waned. This slogan used actual Spanish and it was catchy, anybody could say it! Instead of having to understand the conjugation of the very querer in the first person “yo,” anytime could just repeat this phrase and say “I want some Taco Bell” in perfect Spanish.
Ironically, the years this slogan was on the airwaves, Taco Bell’s sales slumped. They fired the ad creator and hired new ones. Sales did increase after the new campaigns were in place. I don’t think Taco Bell will ever get a better spokesperson however than that little chihuahua, he was definitely cooler than Spuds Mackenzie or any other dog I’ve seen on TV commercials. In case you missed it, or just forgot, here’s one of the commercials below:
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Well, my nine year old wants Taco Bell now and my three year old keeps laughing at the dog commercial asking to see the doggie talk again. Different strokes for different folks!
I personally love the tacobell dog lol. I do notice though that little by little tacobell is starting to die out. What they need to do is bring out the tacobell dog again. :)
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I'm Damien Riley, author and teacher. Here you'll find "think outside the box" posts on psychology and inspiration. 
That little dog left me wanting Burger King.
LOL… I hated that commercial. Seriously: Worst… thing…ever! Eww, and then everyone was saying it. Meh.
What did we do to deserve that?
Jillian’s last blog post..It Seemed Like a Good Idea at the Time, but Now I ...
Well, my nine year old wants Taco Bell now and my three year old keeps laughing at the dog commercial asking to see the doggie talk again. Different strokes for different folks!
I loved those commercials! Taco Bell, on the other hand, leaves a little to be desired :)
Jessica The Rock Chick’s last blog post..A Womp Bop A Looma
I personally love the tacobell dog lol. I do notice though that little by little tacobell is starting to die out. What they need to do is bring out the tacobell dog again. :)
I agree!