Generic Print Genius
Generics are cheap for one good reason: NO advertising. If you think about it, it’s ingenious the way they label their products: “Compare to the ingredients of (said product).” That line is the only piece of rhetoric needed to sell that product.
Any brand reputation and image associated with (said name) automatically transfers to the generic. The most ingenius part is it allows the buyer to critically analyze by comparing the ingredients for her/his own self. And of course, the price is always no comparison.
When the comparison is made on a few products, the customer gains a new brand loyalty, which begets trust, which relinquishes the need to compare products anymore; she just buys generic. The genius in that short line is how it puts big labels ad budget to work for generics. Thankfully, the consumer reaps the lower price benefit.
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