Postcards from the Funny Farm

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This one is for my readers who blog and all those who take the time to comment. Comments are the vehicle of the future for blog communication, networking, and yes: making money. This is true because as more and more spam ensues, we will only be able to tell what is real from what is not by the manner of comments we read. You know those watches they try and sell you in front of the grocery store. You can probably tell they are fakes, but what about the guy who has the real Guess watches for dirt cheap? You want to recognize him as well. So is the way of comments. The comments we leave should show that we are indeed real readers/customers. I am very thankful for the amount of comments I receive here and I want to show respect by making sure they all make it to publishing and that they not get stuck in a spam quarantine. Akismet, the native WordPress comment spam protection plugin, spams a lot of good comments on my blog. I don’t always have the time to check it for false-negatives. As a result, I have probably missed at least several comments from many great writers, friends, and visitors. I’ve suffered with it long enough. Today I added a second tool to my arsenal. Now I’m using Recaptcha.

A couple synchronous things happened today that got me thinking about comments in the future of the blogosphere: 1) Wordpress came out with its latest update, 2.6 and 2) Entrecard sent me an email explaining they have teamed up with Sez Who to give their readers more credits when they have a Sez Who enabled blog. Lucky for me, I have been using Sez Who already for a while. It’s not too complicated, you just activate a Wordpress plugin (if you are like me and using Wordpress). It gives the author of a post a small icon that when rolled over shows her/his comment history on that blog. There are also rating features. It’s neat. Try it out.

As I was upgrading Wordpress I realized I had 77 comments in Akismet. I got that sinking feeling that maybe some of them were not spam (the term is “False Negatives”). Sure enough I found out that comments from some of my best friends, and most valuable networks, were NOT POSTED! As much as I love WordPress and see it as very good spam protection with Akismet, I had to activate Recaptcha as another layer of protection. Basically, it is better now because the reCaptcha keeps most spam out requiring a human typing code. Then, the Akismet is still necessary for the spam that can beat ReCaptcha. I still have to check my Akismet daily, but it is likely to be much less to pore through. This is a plugin/service I have always loved I just thought it was too cumbersome for you my readers. The commenter has to type the letters from a random image to make the comment go through. Akismet guesses whether a comment is spam which does not guarantee 100% true negatives (ie; only spam will be caught). It can and does often catch good comments. If I miss them, it has the potential of offending my commenters.

So … in a nutshell, I think the commenting revolution is about to begin and for me in my rocket ship, we’ll be flying with recaptcha. Does typing the ReCaptcha to comment bother you? I hope not … I want to make participating in discussions here as easy and trustworthy as possible. Nonetheless, I have tried both and I’m not disciplined enough to check the Akismet every day. Here’s to a great future of communication where the blog owners do everything they can to “keep it real” and so do the commenters. My apologies to those whose legit comments never showed up here. It wasn’t my doing and it won’t happen again.

I see the biggest challenge to blog authors today as keeping visitors on their site long enough to have an impact through their writing. I’ve seen and heard the effective traffic brought on by games and gimmicks for shiny items like designer jewelry. I wonder if that traffic really reads their stuff though. Readers that stay is what I am always thinking about when I create and innovate my blog.

Going down my reading list of blogs today, I found that a few blog titles really stood out and urged a comment out of me without me even reading the post. As I went on to read the post my idea changed a little, but the gist of my comment came from that initial reaction to … the title.

As a teacher of writing, I have told my students for years that what sets a good article apart from a great one is its creative, thought-provoking title. Now, as a blog writer, I see that is all the more true in electronic medium. There are two types of readers among many that visit your blog:

1. Quick hoppers: These folks are looking forsomething they don’t find at your blog, or they are just trying to get EC points for Entrecard. Whatever the reason, their intention is not to stay long. These people might be the ones to consider in a creative, innovative title. Even more so if you have a SUMMATIVE title. I’ll give an example shortly.
2. The second kind are people who are looking for something and found it through a search on your blog. There are more than these two types, but when talking about summative titles, you should consider these two. So, howabout that example … okay … patience my good friend:

Imagine you have two blogs to read that you have starred for later. You look at the title of the first one and it says:

“As if …”

Then you restar that because your are not quite ready to let it go and you come across one that says:

“Songs that Stay in Your Head.”

The first title requires guessing (brain strain) and curiousity (again, brain drain). Nowadays very few readers will bother with a post like this unless they are good friends of yours or extreme fans of your personality etc. The second title is suggestive. It doesn’t even require the reader to finish the post in order to leave a comment. As Entrecard and “blog hopping” becomes more of the social norm in blogging, you should do all you can to get a comment, if not just get hoppers to stop and read the words you worked so hard on.

I think titles are something I’m going to do a series on. They are scantly addressed in the blogosphere
To Entrecard hoppers and other speed-readers: “Would that be something you’d enjoy, and stay awhile for? Wait, don’t answer that, I know you’re in a big hurry ;)

photo credit: funny hub

Shelly Tucker wrote another great post today about the quandary of a blogroll. I think this is such an important subject to discuss. She raises and makes some very good points. I thought I’d link back to her and continue my thoughts on the same subject here.

At the beginning here, (this is only my opinion) I must say I firmly believe that most blogrolls are unkempt and unattended junk-drawers of random blogs that hold mixed levels of meaning to the blog owner. This is also true for most Technorati rolls I run across. It has become sort of an obligatory thing for many people to add and be added to each other’s blogrolls. I encourage every blogger to use the potential of a blogroll by going down their list and developing a criteria for deletion/retention. Regular maintenance of your blogroll helps you, it increases the value of a link on your site thereby helping your blogrolled folks, and it keeps your integrity high as a host of links on your blog. Your criteria should be based on what helps YOU! That may sound selfish but let’s face it, there are a bazillion blogs out there and you can’t be all things to all people. You can however, be something very helpful for networking to some people that belong on your specific blogroll.

1. If the blog belongs to a friend of mine or if I read the blog regularly they make the blogroll.
2. After that, some standards must come into play … here are mine:
3. A certain rating standard (I won’t reveal mine but it’s an either/or thing based on several measures … must be the assessment teacher in me coming out).
4. Even if 3 is true, if they consistently don’t communicate at least once every 6 months or so in at least a comment or 2, I usually will drop them. My blogroll is a valued spot and if a blogger doesn’t care to touch base with me, there are others who do to fill the space.
5. I have some more, but you tell me? What are your criteria?

The most important point here is that you develop a criteria. You can bend and break the rules anytime you choose but by choosing to have a criteria and “pruning” your blogroll you help your blog and the whole blogosphere.

Would you be likely to prune your blogroll?

The expression: “Don’t throw the baby out with the bath water” seems especially appropriate for Google here at the beginning of 2008. I am no seo or blogging mmol genius but I do know a few things about logic and ethics and setting PayPerPost writers’ pagerank to zero is a choice lacking in both.

Under the guise of weeding out vacuous content from searches, they claim all blogs that have PayPerPost articles on them are less helpful than those who don’t and thus set their PageRank to zero. This is an example of a company thinking they will reinvent natural law to suit them because they can, not because they should. It’s going to bite them, the internet did not evolve to this point to be defined by one company.

I recall when I first got into using Google, it seemed like such a cool enterprise. The page was white with no ads and it had applications that were all utility, no fluff (ie; analytics, gmail …). Now, they have decided they know based on one criteria if a blog is helpful to the internet, this is ignorance at its height and I hope Google stops this practice. My how Google’s “feel” has changed for me.

As for me? I will continue to be a postie because it’s something I am good at and it’s something I profit from. That’s why Walt Disney, Rod Serling, Ray Kroc, Richard Carlso... did what they did. Last week I lost my PageRank of 4/10 when it was set to zero. I had a feeling this might happen when I read the news about what Google was doing to posties. But has my readership changed? It has gone up. Has my content changed? It has gotten better. The way I see it is this: Google figured the blogosphere would appreciate it if they targeted posties, and for the most part, they are probably right (check out Duncan Riley’s tone on Tech Crunch). But that doesn’t mean that weeding out all blogs with PayPerPosts on them will increase the value of a search. In fact, in many cases, it will keep good information out of a search. Is the only information we want on the internet that which is written without compensation? You might as well stop watching TV as far back as I Love Lucy.

To quote Michael Stipe: “It’s the end of the world as we know it and I feel fine.” Emphasize: I feel fine.

I predict Izea (PayPerPost’s rebranding) and SocialSpark will revolutionize rankings in 3-6 months. You can come and tell me I was wrong if they don’t, but as for now I am making sure I focus 100% on my idea of what a good ranking is:

1. Monthly Traffic Goals
2. Inbound links
3. Comment counts, and
4. Quality content (paid or unpaid)

If I can succeed in these areas (which I can and do already) then I’ll take my PR0 with pride and look to other ranking systems like Izea’s RealRank to determine how I’m doing. To my fans/readers: fear not, I am neither down nor out. I will get better through moving away from Google’s PageRank system, not worse. Whether you like PayPerPost or not, I hope you see how throwing every blog out that uses it is harmful to the blogosphere.

Now, to close, I have a question and I promise not to pigeonhole you or throw YOU out if I don’t like your answer:

What do you think about Google setting blogs to zero for participating in PayPerPost?

The blogger over at Writing Aspirations makes some hefty points about blogging in 2007. Some I agree with, and some I am on the fence about. At any rate, it inspired me to share my history with the internet and writing, it’s been a long road that some bloggers might find helpful, if not interesting. Here we go:

I started writing on a personal website in 1995. I started it free at Geocities, and I didn’t even have my own computer. I accessed the page through California State University Fullerton’s computer lab. As I recall they had MAC’s. I’ve since become a PC guy. Geocities separated sites into categories based on broader interests. Because mine was literature and writing (I was an English major in my last semester at the time), they gave me an “Athens” addy. I remember advancing through the other websites and finding sites ranging from highly busy with too many graphics moving to standard written sites where the personal webmaster seemed more conservative. I remember my first webpage was a diatribe on what my named meant (Damien) and a history of how the “Omen” portrayed it in a false bad light. Seems like 100 years ago! Geocities had an extensive help system that taught me basic html, ie: item in bold and how to make a link, colors, pictures, etc. It was web design for the average joe, and I used it to post the little things going on in my life (and occasional big ones). It was so exciting to learn new tricks, like how to post an animated GIF next to something, how to use a background image, etc. I sent my updated pages with “ecolumns,” as I used to call them, to family and friends on my address list. It was a great way to connect with the people I knew and loved. While with Geocities, I also learned a lot of code secrets from Dynamic Drive.

In the late 90’s and early 2000’s, I discovered phpBB forums.? These replaced owner’s manuals and personal websites. I was, at one time, a posting member of 20 forums. My handle was “jeeptravel,” and you could find me in a search posting on anything from High Desert issues to plumbing to Jeep repair. They were great, but my interest waned when posts seemed to be lost after a few replies. There was no permanence to forums, it got boring. I guess it depends on the forum you frequent, but the ones I went to seemed to dribble down to a core of members that weren’t always as interesting as the technology of the forum made you think. This is an important point when considering the blog question of 2007. I started a few forums of my own through PhP. When you purchase a personal website from a server host like Top Class Host (one of the best and cheapest I’ve found), they automatically include “fantastico” which allows the user to instantly install a forum, blog, or any number of awesome sql database driven items. I use them now to host my blog. Specifically I use WordPress software included in the hosting package. I pay $6.95/month and it is well worth it for the freedom of tweaking I have with my blog and storage on my website. That brings us to the state of blogging in 2007.

Before starting my own “not free” hosted site, I blogged off and on for several years at blogger.com

blogger.com is an awesome free service, but there are MANY great free blogging services out there to check out. Here is a list if you are interested (not in order of anything special):

Live Journal
Yahoo! 360
Windows Live Spaces
Bravenet
Geocities
wordpress.com (The free version/ web-based)

The list could go on and on . . .

Now for my point (sorry for the long history, thanks for reading this long).

Speaking to the question of the blog phenom being a passing fad: I must answer with a cop-out, yes and no.

Yes, the trend of signing up for a free blogging service and writing posts like “Yikes I broke a nail,” will inevitably fade out.

It will grow boring for folks just as MySpace has begun to fade in its popularity. The veneer of technological “wow” will wear off (hmmm three w’s in a row) and these folks will either A) continue to keep their blog as a way to communicate with contacts, or B) Shut it down or abandon it in favor of some new technological toy (I don’t know what that will be just yet).

On the other hand, I must reply “no,” it is not a passing trend because great writers are using it to create “ecolumns” for family and friends more than ever before. It is, in essence, a literary renaissance revival. Everywhere across the globe people are writing. It is a phenomenon of communication . . . like the free website was with geocities and other providers but on a WAYYYYY wider scale. Those who remain blogging through 2007 will be those people who are both good, thoughtful writers AND who are also internet savvy. You have to be with blogging. Keeping up with terms like “trackback” and “ping” is a tough endeavor, if you don’t like computers. But a little interest goes a long way.

So what will the blogosphere become? Here’s my image: A highly and daily more refined set of regular posters who enjoy writing about the world, either in a narrowly defined category, or in a “personal blog” format AND who are internet savvy.

It has been said that topic specific blogs are the only ones that will flourish in the future. I disagree. I think the personal blog and the topic specific ones have their place and there is plenty enough audience out there for the good ones.

~~~~Blog Carnival Submissions below~~~~

Corey presents Web 2.0 posted at myopiniononeverything.com.