Truckers and Travelers Welcome
Wednesday, January 23rd, 2008There’s a lesson for business and communication in this sign. The Cocky Bull is on a highway for truckers and travelers. Therefore they cater to that in their slogan. Can you imagine if they were catering to surfers? Miners? I think you get the idea. We need to reach out to the people in our sphere of influence, whether they are our “choice” or not. I think this is especially true in writing to a blog or website audience. Get to know who visits your blog and write to them.
