Postcards from the Funny Farm

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This post is another (I hope the last) rant about Google so feel free to jump ship before you go one. I don’t usually like to whine about stuff, I like to change things or shut up generally. After this post I plan to pretty much shut up about Google PageRank but I will respond to comments of course ;)

I’ve been setting goals for my blog and recording them here since December of 2007. It has been gratifying in almost every respect but I still am not where I’d like to be in other ranking systems such as Google and Technorati. Instead of getting frustrated or trying to game the system, I’ve decided to make my own ranking system based on the things that I value in my blog. I’m calling it the CAN. system My hope is that you, the regular reader, and anyone else who wants to will follow my progress and learn that serious writers can make legitimate money on their blogs without PageRank. My goal since December of 2006 has been to create, innovate, and intergrate quality content. I haven’t lost this goal, I’ve simply defined it more clearly and added “money” as a goal element. This blog does NOT deserve to have a zero PageRank.

Google seems to be highly puritanical when it comes to paid-links on a blog. It’s actually worse than “highly puritanical ” it’s near obscenely puritanical … it makes no rational sense. Who are they serving really? Do you care if a helpful blog post was paid or not? I know I don’t.

I have examined Google’s criteria for PageRank and frankly, I don’t think they even know what they are doing with it. Nonetheless, we have to suck it up as bloggers. It’s the industry guideline that advertisers and publishers use when hiring and taking blogs seriously. Thank goodness many influential bloggers are starting to come out against Google. IZEA is leading an effort against PageRank “.... As for me, watch for my first CAN. update in August. You can see my goals for July here. Maybe it will give you something you’ll find engaging to read by your espresso machines.

One thing, I will give away right now as I close: To make my logo and button for the CAN, Rank System was to use a tutorial for Photoshop. If you’d like to try something similar, it’s a lot of fun. The Google logo itself contains a font that costs $99. But this tutorial shows you how to make it with Ti.... It is cool. There are also tutorials there for companies like Hooters and O’Reilly … a lot more fun stuff. Enjoy and remember in whatever it is you blog about you CAN.

Today I feel like I am writing the manual on how to succeed at my life. It may not be the manual for anyone else, but smart people oughta find some carryover ;) The working title I think is: “Create. Innovate, and Integrate.” Like a tv plugs into a HDMI cable, plug into this message and get inspired!

I’ve gotten to used to being the one to do the job right. If you knew me, you’d know that isn’t self-congratulatory … it’s the truth. I’m a teacher and I have seen half-wits come and go from the profession like moths to a flame. Some people (many people) just don’t have what it takes. I’ve been watching a bit of The Academy on the Fox Reality Channel lately and seen the same thing happening with their recruits. Some just can’t do what is necessary to get to be cops. In teaching, you can usually see right away the ones who can’t cut it. They flip out on kids, lose kids, fail to raise test scores, they offend other teachers, etc … These folks come passing through the profession but never really take it by the reins and make it their own. I hope I’ve done that. It feels like I have. I worked my first day of summer school today and I have to tell you I am WORKED OVER! These 28 6th graders are going to give me a test like I may never have felt before. In the second six weeks, I teach 7th grade for another three. At that point don’t be surprised to read the confessions of a depressed teacher … that very well may be my state of mind. Nahhhh not me. But seriously, stay tuned to read those accounts, it should be a drama-filled challenge of a time.

Okay, now onto my point. If you are one of the “frozen chosen” in your field, as I have already shared I am, make sure you create, innovate, and integrate your ideas while you are in your working years. You owe it to the next folks to make the profession better after having passed through it. It’s a heavy burden but you can do it. More importantly, if you don’t, no one else will. My point today is this: If you want to have an impact and be successful in your trade, DO IT THE LONG WAY, no short cuts. Seek out books and trainings to be better at what you do and when you get home, make sure you have a jacuzzi (LOL). -Or- some way yo know to relax and get away from thinking about work.

Now, get your rest (if you are reading this from home). If you are at work: GO BE THE STAR THAT YOU ARE! Here’s an example of what it might look like in my job:

Create: Write your rules on the board

Innovate: Develop a foolproof way to teach them, be unique.

Integrate: Get up there and teach it and have success.

Are you creating, innovating, and integrating your profession?

I have music around me as much as possible. It lifts my spirit and makes me more human, I think. Someone might say that I am in my own la la land because I have a playlist for before the kids get here called “Feelin’ Good Classroom Music.” To that voice I say: “No, it took effort to get those songs loaded and it takes effort to press play when I get to work.” I put music and meditation on a high pedestal when it comes to work. In a given day I am barraged with requests from the administration, parents, and of course the kids have many needs. As an educator, it is easy to get caught up in my “to do list” and stress over it. When I stress out, the first casualty is my creativity and that ironically is that can solve most these professional issues of stress.

In short: I need music at the beginning of the day.

I’ve read that every one of the 5 senses has a different component related to memory. Scent, for example, has hedonic component where if you smell something you haven’t smelled since you were a kid, you might recall volumes of memories … it can even be overwhelming causing people to pass out I have read. Music is like that as well.

I have on this songlist music that takes me away to a place where I feel free and open to create and innovate my work. I also have a big comfy desk chair that I bought years ago at a discount furniture. It helps the musical effect, let me tell you! I am a moody person, to put it simply. For me, music is just as important as a drug would be. Recognizing that and being responsible to have a boombox or computer playlist in my work area is a facet of responsibility, no la la land here ;)

There are meditation actions one can take such as TM, prayer, mantra repetition and others. These are also important. There are so man things I can do proactively to have a great day at work. Nothing, however, prepares me better for my job of creativity and patience than quality time hearing musical notes and melodies being played in the morning. Whether it’s Theme from a Summer Place or DEVO singing Girl You Want from the Tank Girl soundtrack, playlist rules and I know it makes me a better teacher in a good mood every day.

Have you made a “Feelin’ Good” playlist?

This article is Part II of my series “Finest Hour of Social Networks” where I examine social networks and their effectiveness in raising real traffic (low bounce rate/readers who stay more than the duration of two clicks!) This goal is important for monetization and for building a following to your blog. If these ideas are something you’re interested in, this series will help you achieve those goals.

In this article I review and offer some tips on using: Facebook and Fuel My Blog. Here at the second article, I have found I am learning a lot about what a social network is and can be for me as a blogger. I am looking forward to looking at more of the leading social networks for bloggers and sharing my findings with you in future articles. Stay tuned!

Facebook started buzzing around the sphere about 2-3 years ago as I recall. It looked like a vanilla MySpace. For that reason, I never bothered with it much back then. I have a myspace music account that I barely update, how could another “buddy” system get any of my attention? Eventually about a year ago, I joined the service and found it visually slick looking, less cluttered than Myspace. But Facebook is really pointless unless you have “friends” there.   I emailed everyone in my Yahoo! address book and found that out of 30-something people, only three signed up to make me their friends. Then after a long tome of not logging in, I began to get requests from old friends from high school. Some people I only vaguely even remembered. Since gettingonlne now with friends I have found all the addon applications to be really fun. You can waste hours playing around on Facebook.  But, alas, killing time is not one of my 2008 goals, so I limit my time there to about once a week. The good news is though, the service emails you where there are new notices or emails from your friends. You don’t have to hang out there all the time.

In conclusion, I think making a FaceBook account and pimping it as much as you can will help your blog’s traffic. I’ve had at least two comments this past month from people who say they surfed in through Facebook. I recommend it! If you do decide to register, feel free to make me your first friend: I am rileycentral on Facbook.

Thumbs up for Facebook! Now, what about this other mysterious service they call “Fuel My Blog?” Let me tell you what I have found:

Fuel My Blog is a quasi social network where you can “fuel” blogs you like thereby bringing them closer to the top of the list in their category. Sort of like trying to scale Google, this process can make you feel powerless over your own success. Once you join, you can put a widget in your blog that shows your favorite blogs on the service. People can “fuel” the blogs there through a three-click process that is fairly easy. My hope is that their great idea of boosting blogs through clicks will develop further. Three clicks away is too much clicking when I am trying to make merss reading rounds. It’s also discouraging when you know that your clicks probably won’t do much to boost the blog anyway. Fuel My Blog is very new and has a small number of blogs in their system. You can’t be part of this unless you are registered with them and you have their widget. I’ve been good about fueling my 7 a day, but is time consuming. In the end with Fuel My Blog you have a great name with a marginaludea that looks like all the other social schmoozing sites. It would be fine to have it if it offered something new, but as of yet they haven’t. I’m getting a little tired of clicking 10-20 times a day just to boost sites I have only just met through the service. When I find someone I know , I get excited and fuel them immediately just because I know them but that is not the best motive for promoting a blog, it should be spectacular right? Finding blogs to fuel is very cumbersome and the blog must be a registered member of Fuel my Blog for your to fuel them. This lags in much the same way Alexa lags in requiring it’s toolbar to build rank for a site.

My final word on Fuel My Blog is a “sideways thumb”: a little up and a little down. They seem like very nice people (they asked me to guesblog as a regular contributor and I have done 2 blogs for them) and the company looks good on the screen with nice bright graphics. Because of reasons I listed, however, I haven’t found their service to produce the best blogs. Then again, neither does DIGG, SU, or any of the other netwrks I use. I’m alwasy on the lookout for that company who can create and innovate a social system that really gets the good stuff to the forefront. I think much has to evolve for Fuel My Blog to be something the masses will spend their precious online minutes on.

Coming next in the series:

Part III

Twitter - What can that little light blue “t” do for ya! In addition to writing on Twitter next, some may recall I was going to write on 9Rules. I changed my mind and and instead, I’ll be writing something about IZEA and Social Spark. Stay tuned!

Now it’s your turn!

What do you think of using Facebook and Fuel My Blog to build traffic?

I see the biggest challenge to blog authors today as keeping visitors on their site long enough to have an impact through their writing. I’ve seen and heard the effective traffic brought on by games and gimmicks for shiny items like designer jewelry. I wonder if that traffic really reads their stuff though. Readers that stay is what I am always thinking about when I create and innovate my blog.

Going down my reading list of blogs today, I found that a few blog titles really stood out and urged a comment out of me without me even reading the post. As I went on to read the post my idea changed a little, but the gist of my comment came from that initial reaction to … the title.

As a teacher of writing, I have told my students for years that what sets a good article apart from a great one is its creative, thought-provoking title. Now, as a blog writer, I see that is all the more true in electronic medium. There are two types of readers among many that visit your blog:

1. Quick hoppers: These folks are looking forsomething they don’t find at your blog, or they are just trying to get EC points for Entrecard. Whatever the reason, their intention is not to stay long. These people might be the ones to consider in a creative, innovative title. Even more so if you have a SUMMATIVE title. I’ll give an example shortly.
2. The second kind are people who are looking for something and found it through a search on your blog. There are more than these two types, but when talking about summative titles, you should consider these two. So, howabout that example … okay … patience my good friend:

Imagine you have two blogs to read that you have starred for later. You look at the title of the first one and it says:

“As if …”

Then you restar that because your are not quite ready to let it go and you come across one that says:

“Songs that Stay in Your Head.”

The first title requires guessing (brain strain) and curiousity (again, brain drain). Nowadays very few readers will bother with a post like this unless they are good friends of yours or extreme fans of your personality etc. The second title is suggestive. It doesn’t even require the reader to finish the post in order to leave a comment. As Entrecard and “blog hopping” becomes more of the social norm in blogging, you should do all you can to get a comment, if not just get hoppers to stop and read the words you worked so hard on.

I think titles are something I’m going to do a series on. They are scantly addressed in the blogosphere
To Entrecard hoppers and other speed-readers: “Would that be something you’d enjoy, and stay awhile for? Wait, don’t answer that, I know you’re in a big hurry ;)