Postcards from the Funny Farm

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This post is another (I hope the last) rant about Google so feel free to jump ship before you go one. I don’t usually like to whine about stuff, I like to change things or shut up generally. After this post I plan to pretty much shut up about Google PageRank but I will respond to comments of course ;)

I’ve been setting goals for my blog and recording them here since December of 2007. It has been gratifying in almost every respect but I still am not where I’d like to be in other ranking systems such as Google and Technorati. Instead of getting frustrated or trying to game the system, I’ve decided to make my own ranking system based on the things that I value in my blog. I’m calling it the CAN. system My hope is that you, the regular reader, and anyone else who wants to will follow my progress and learn that serious writers can make legitimate money on their blogs without PageRank. My goal since December of 2006 has been to create, innovate, and intergrate quality content. I haven’t lost this goal, I’ve simply defined it more clearly and added “money” as a goal element. This blog does NOT deserve to have a zero PageRank.

Google seems to be highly puritanical when it comes to paid-links on a blog. It’s actually worse than “highly puritanical ” it’s near obscenely puritanical … it makes no rational sense. Who are they serving really? Do you care if a helpful blog post was paid or not? I know I don’t.

I have examined Google’s criteria for PageRank and frankly, I don’t think they even know what they are doing with it. Nonetheless, we have to suck it up as bloggers. It’s the industry guideline that advertisers and publishers use when hiring and taking blogs seriously. Thank goodness many influential bloggers are starting to come out against Google. IZEA is leading an effort against PageRank “.... As for me, watch for my first CAN. update in August. You can see my goals for July here. Maybe it will give you something you’ll find engaging to read by your espresso machines.

One thing, I will give away right now as I close: To make my logo and button for the CAN, Rank System was to use a tutorial for Photoshop. If you’d like to try something similar, it’s a lot of fun. The Google logo itself contains a font that costs $99. But this tutorial shows you how to make it with Ti.... It is cool. There are also tutorials there for companies like Hooters and O’Reilly … a lot more fun stuff. Enjoy and remember in whatever it is you blog about you CAN.

This blogger is very excited about his RealRank badge (see right sidebar top). As I have written in the past, RealRank is based on concrete data that makes it easier to make an improvement plan and to know truly how you rank as a blogger. You will not hear about PageRank here much anymore, even if Google decides to generously “bestow” it upon me again. You can get your RealRank badge by clicking on mine. Remember that in some ways Google rules the world but in many other ways, life goes on outside its motherly skirt. RealRank and Izea is one of those places. I also have an animated Mickey Mouse link to Disney.com on my site. You’ll have to wait until a future post to find out what that’s about ;) Most my die-hard readers know that Walt Disney is one of my heroes, so it really isn’t too hard to figure out. Don’t think about it too much now, you’ll get a headache.

Now go out and get your RealRank!

What do you think of a ranking system to rival PageRank?

The expression: “Don’t throw the baby out with the bath water” seems especially appropriate for Google here at the beginning of 2008. I am no seo or blogging mmol genius but I do know a few things about logic and ethics and setting PayPerPost writers’ pagerank to zero is a choice lacking in both.

Under the guise of weeding out vacuous content from searches, they claim all blogs that have PayPerPost articles on them are less helpful than those who don’t and thus set their PageRank to zero. This is an example of a company thinking they will reinvent natural law to suit them because they can, not because they should. It’s going to bite them, the internet did not evolve to this point to be defined by one company.

I recall when I first got into using Google, it seemed like such a cool enterprise. The page was white with no ads and it had applications that were all utility, no fluff (ie; analytics, gmail …). Now, they have decided they know based on one criteria if a blog is helpful to the internet, this is ignorance at its height and I hope Google stops this practice. My how Google’s “feel” has changed for me.

As for me? I will continue to be a postie because it’s something I am good at and it’s something I profit from. That’s why Walt Disney, Rod Serling, Ray Kroc, Richard Carlso... did what they did. Last week I lost my PageRank of 4/10 when it was set to zero. I had a feeling this might happen when I read the news about what Google was doing to posties. But has my readership changed? It has gone up. Has my content changed? It has gotten better. The way I see it is this: Google figured the blogosphere would appreciate it if they targeted posties, and for the most part, they are probably right (check out Duncan Riley’s tone on Tech Crunch). But that doesn’t mean that weeding out all blogs with PayPerPosts on them will increase the value of a search. In fact, in many cases, it will keep good information out of a search. Is the only information we want on the internet that which is written without compensation? You might as well stop watching TV as far back as I Love Lucy.

To quote Michael Stipe: “It’s the end of the world as we know it and I feel fine.” Emphasize: I feel fine.

I predict Izea (PayPerPost’s rebranding) and SocialSpark will revolutionize rankings in 3-6 months. You can come and tell me I was wrong if they don’t, but as for now I am making sure I focus 100% on my idea of what a good ranking is:

1. Monthly Traffic Goals
2. Inbound links
3. Comment counts, and
4. Quality content (paid or unpaid)

If I can succeed in these areas (which I can and do already) then I’ll take my PR0 with pride and look to other ranking systems like Izea’s RealRank to determine how I’m doing. To my fans/readers: fear not, I am neither down nor out. I will get better through moving away from Google’s PageRank system, not worse. Whether you like PayPerPost or not, I hope you see how throwing every blog out that uses it is harmful to the blogosphere.

Now, to close, I have a question and I promise not to pigeonhole you or throw YOU out if I don’t like your answer:

What do you think about Google setting blogs to zero for participating in PayPerPost?

It’s the new Page Rank! RealRank.  The company is IZEA and it makes a lot more sense as a ranking system than Page Rank does. I recommend you head over and get your blog claimed … I predict this will transform rank as we know it. IZEARanks.com :: Top 100 Blogs, Blog Ranking, Real...